Every business has some goals when it joins social media. Some want more traffic to their website, some desire increased sales, while some want to build brand loyalty among the wider population in the world, namely social media enthusiasts. Did you know 30% of social Media regulars stated that they like to pay a comparatively higher price for brands, which are present on various social networking sites while 70% of them said that social profiles of companies tend to influence their buying decisions to a great extent?
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Social Media For Non-profit Organizations
‘Social media for non-profits’- even though it does not sound lucrative for many, is already showing results for many non-profit organizations, which have embraced social media long back. In 2005, when more and more companies started experimenting with their social media strategies, there was factually no not-for-profit organization on any social media channel. But with the changing myths about social media, many of these organizations and institutes started perceiving it as the apple of their eyes.
How non-profit organizations use social media: The intent of these organizations is definitely not to go from rags to riches. On the contrary, they try to make better public relations to create a mass awareness over any issue. And what could be a better way to reach the mass other than social media?